Matchbox.

60 YEARS OF IMAGINATIVE  PLAY

Having  had the privilege of working on this iconic brand for many years, the Matchbox Global Brand Team asked for a 60th anniversary anthem piece. That wanted to speak primarily to adults and celebrate three generations of Matchbox play. In addition to tugging  on some heartstrings, the goal was to remind parents and grandparents about the simple, timelessness play pattern Matchbox has always been about.